Wordmark
Wordmark
It's a distinct and ownable piece of Walmart’s visual legacy, made more modern for today's world.
Overview
While our Spark can be used as a standalone logo, our wordmark can’t be used without our Spark present in the same application. In layouts with limited space, like an extremely narrow banner ad, we don’t need to include the wordmark.
Our wordmark is a custom piece of artwork, not just the word “Walmart” in Everyday Sans. Use as shown here, never alter or recreate.
Note
The weight of our wordmark matches the Bold weight of Everyday Sans Headline.
Clearspace
The clearspace of our wordmark is equal to half the height of the letter “L”.
This space helps maintain legibility and impact, and keeps it clear of any visual clutter.
Primary Color Usage
Our wordmark primarily appears in True Blue on White
backgrounds, or in White on True Blue backgrounds.
These are our most iconic colorways and should be used wherever possible.
Secondary Color Usage
When applying our wordmark over dark backgrounds or photography, we use white for max contrast and legibility.
Note
In the case of photographs with lighter backgrounds, our True Blue wordmark may provide better contrast—please use your best judgment to ensure legibility.
Minimum Sizing
Our wordmark exists in two sizes at different scales. Our standard wordmark is the default version and should be used most.
Our small-use wordmark is a unique piece of art that has been optimized for legibility and fidelity at smalls scales. They’re not interchangeable. Don’t substitute it for the main wordmark. It should always be used with great care. If in doubt, go the standard wordmark route!
1. Standard Minimum Size 0.25inch or 24px
2. Small-Use Minimum Size 0.15inch or 14px
Note
Wordmarks here are not shown to scale. Refer to pixel and inch measurements for proper sizing.
Holding Shapes
When using the wordmark for pins, patches, stickers, or other merch that needs the logo to be die cut or molded, we can use one of the holding shapes here.
These are limited use graphics and shouldn’t be used as a substitute for the primary wordmark.
Note
Don't use any other holding shapes for our wordmark including circles, squares, or ovals.
Form-Fitting Border
Border width is equal to the interior arch of the m.
Rounded Rectangle
Clear space is equal to the width of the t.
Wordmark Don'ts
Don't use the wordmark in unapproved colors.
Don't make the wordmark partially transparent.
Don’t use on incorrect background colors.
Don’t crop off pieces of the wordmark.
Don’t rotate our wordmark.
Don’t outline the wordmark.
Don’t lock up the Spark to the left of the wordmark.
Don’t lock up the Spark above the wordmark.
Don’t lock up the Spark to the right of the wordmark.